Sony Corp. announced Wednesday that Kazuo Hirai, who leads the company's core consumer products business, will replace Howard Stringer as CEO and president effective April 1, as the electronics and entertainment company desperately tries to engineer a turnaround.
The 51-year-old Hirai, currently executive deputy president, was widely expected to succeed Stringer. The Welsh-born Stringer, one of the few foreigners to lead a major Japanese company, will retain his post as chairman of the board, Sony said in a statement. In 2009, Hirai, who has also led the company's gaming business in the past, was named as part of a new management team to lead Sony, and Stringer had recommended to the board that Hirai replace him. Hirai, who is fluent in English, will be Sony's youngest CEO.